Archive for July, 2010

Ditch the Pitch and Focus

Monday, July 19th, 2010

The Win Without Pitching Manifesto, by Blair Enns, is an inspiring read, especially for creatives that have felt for the longest time that there has to be a better way of engaging with clients and finding creative solutions that were both innovative, successful, and on target. Blair puts into words what most of us likely wash away with a few drinks after hours, accepting the pitch as part of our fate, and scratching our heads at the downward pressure on rates, and the crazy busy work that seems to slowly overtake a profession we love.

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