Ditch the Pitch and Focus
July 19th, 2010 by NateThe Win Without Pitching Manifesto, by Blair Enns, is an inspiring read, especially for creatives that have felt for the longest time that there has to be a better way of engaging with clients and finding creative solutions that were both innovative, successful, and on target. Blair puts into words what most of us likely wash away with a few drinks after hours, accepting the pitch as part of our fate, and scratching our heads at the downward pressure on rates, and the crazy busy work that seems to slowly overtake a profession we love.
I’m working my way through the the eBook ($19) and I’m not nearly through, but I thought I’d give the book an un-sponsored shout out. And for those that might be turned off by the manifesto bit (I usually am so I understand), this is more a rallying cry to yourself to understand your competitive position int he market, whether you’re running the ship, or you’re a deckhand. You need to understand your own unique strengths, give up on trying to be everything, and position yourself in the best competitive position you can.
For those interested, you can read The Win Without Pitching Manifesto online for free.