A Paradigm Shift: Clicks for Food
No long waits in line
This weekened I decided to try on-line grocery shopping for the first time. In the past it’s always seemed too expensive, but after going most of this year avoiding the awful chore of shopping down dreary isles, and instead eating out, I figured, in the end, it’s probably cheaper. No impulsive purchases. No long waits. And when you start running your own business and caculating those unbilled hours spent…well you get the picture.
Click, Order, and Forget
So on Saturday I logged on to NewSeasonsMarket.com, a locally owned grocer, and in about 15 minues I’d spent $50 (which includes the $10 to have the groceries delivered to my door). I just wanted to test it out and I realize that the delivery fee would be much cheaper per pound of grocery if I’d ordered more.
What the rich forget
Around 6:00 that night, a delivery arrives on my doorstep - three bags of groceries and a thank-you, plus a free quart of organic strawberry ice cream. And it wasn’t until I took two steps back with my groceries and closed the door that I realized I’d experienced something that the rich must feel - to never have to go to a grocery store again.
