Misspelling for Better Google Search Rank
Tuesday, July 17th, 2007
In reviewing the top keywords that were bringing visitors to my site, I noticed something that seemed odd. After my name, one of the top keyword combinations bringing visitors to my site was, “freelance portfolio”. My first response “wow!”, was quickly followed by “how?”. Looking closer I noticed a misspelling. Instead of “portfolio” I had ” portoflio”. (I quickly fixed the misspelling.)
This does bring up the question though, is it ever worth placing carefully hidden common typos in your page for Google to index? In fact, is it worth running spell check at all? (Ok - if you read this in the first 15 minutes you’d know the answer - always run spell check.) I realize from a professional standpoint, text littered with misspellings is bad, however a few key typos here and there might actually help. You wouldn’t be the only one misspelling those words, right?
In the case of “freelance portoflio”, I rank 5 out of 33,000 results. For the correct spelling, “freelance portfolio” with 2,560,00 results, I gave up after realizing I wasn’t in the top 150.
