Brand is Never Dead
Wednesday, May 24th, 2006Yesterday I got an email with a subject line: “Trend Talk: Brand is Dead.” I’m registered to attend this seminar tomorrow. It’s by Jody Turner, of Culture of Future, and in typical AIGA fashion, she’s been brought in to expand on a key topic in the design world, branding. I’ve already paid my $10 and now I won’t go. First, I don’t have the time; it’s too early and too long of a drive. Second, when I originally signed up brand was alive and well, albeit loosely defined. And now it’s dead.
