Posts Tagged ‘Business’

What’s Wrong With Crowdsourcing

Wednesday, October 13th, 2010

The Gap logo debacle put crowdsourcing on my radar again and this time it wouldn’t leave for whatever reason. Perhaps it was the stagnant economy. More likely the reason behind this stickler sticking me resides in the fact that it’s a direct threat to an industry like design where the value provided is knowledge based, easily copied, but not easily discovered.

There are numerous reason crowdsourcing is bad – in fact I’d actually say it’s unethical, that those participating in it are participating in the sincerest form of thievery. Here are my top five reasons.

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Ditch the Pitch and Focus

Monday, July 19th, 2010

The Win Without Pitching Manifesto, by Blair Enns, is an inspiring read, especially for creatives that have felt for the longest time that there has to be a better way of engaging with clients and finding creative solutions that were both innovative, successful, and on target. Blair puts into words what most of us likely wash away with a few drinks after hours, accepting the pitch as part of our fate, and scratching our heads at the downward pressure on rates, and the crazy busy work that seems to slowly overtake a profession we love.

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